In 1930 Durant struck a deal with the SA Mathis car company of France to produce and market one of its cars in America. The car was to be produced in Durant’s Lansing Michigan plant with a production target of 100,000 cars. This deal was seen as a terrific opportunity for Mathis to enter the American market. However, Durant ran out of money before production could begin. Mathis continued to be successful in France for many years to come.